TABLE OF CONTENTS

Executive Summary..........................

Management..................................

[Company] History...........................

[Product/Service] Description.............

Objectives..................................

Competitors................................

Competitive Advantages...................

Innovation..................................

Pricing..................................

Specific Markets..................................

Growth Strategy....................................

Market Size and Share..........................

Targeting New Markets.......................

Location.................................. 

Manufacturing Plan................................

Research & Development......................

Historical Financial Data........................

Proforma Financial Data.........................

Proforma Balance Sheet.........................

Cost Control..................................

Effects of Loan or Investment...............

Attachments..................................

[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:

[Startup, growth] opportunities exist in [Product/Service].

The need for use of efficient distribution and financial methods in these overlooked markets.

[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.

Several other prospective [customers/clients] have expressed serious interest in doing business within six months.

[I/We] previously owned a company that was active in the widget markets.  Over the past few years I spent much time studying ways to improve overall performance and increase profits.  This plan is a result of that study.

The basic components of this plan are:

<Product>

1. Competitive pricing

2. Expand the markets

3. Increased advertising

4. Lower our unit costs,

5. Thereby achieving higher profits. 

<Service>

1. Sign contracts

2. Increased advertising

3. Increase office staff

To this end, [I/we] need investment from private individuals and/or companies.  A total of $XXX is being raised which will be used to finance working capital, plant and equipment.  The company will be incorporated and common stock issued to investors.  The company will be run as a [proprietorship, partnership, corporation].

Financial Goals

[Name]

[Title]

[Experience]

Sales growth from zero to $1,000,000 in five years.

Led market in market share - 30%.

Formulated advertising budgets & campaigns.

Pioneered new distribution channels.

Established national sales force.

Established national repair & service centers.

Brought new and innovative products to the market.    

Designed point-of-purchase materials.

[Education}

University of Boston

Boston, MA

B.A. - Computer Sciences

President

John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990.  Mr.  Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc.  He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987.  This firm was sold to FatCat Widgets, Inc.  in 1987.  Mr.  Doe has held a sales position with U S West Inc.  since then.  Mr.  Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy.  Mr.  Doe is employed by the Company on a full-time basis.

Chief Financial Officer

Richard Roe, CPA, Chief Financial Officer, Treasurer and Director.  Mr.  Roe joined Random Excess, Inc.  in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989.  Mr.  Roe was appointed Treasurer and a Director in July 1990.  He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988.  Mr.  Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting.  Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants.  Mr.  Roe is employed by the Company on a full-time basis.

Vice President

Joe Dokes, Secretary, Executive Vice President and Director.  Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc.  Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990.